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Graphic Design

Graphic Design

Creating visual elements such as logos, color schemes, layouts, and design elements that represent and distinguish a brand.
Graphic design is a creative discipline that involves the visual communication and presentation of ideas, information, and messages. It encompasses a wide range of visual elements and principles to create visually appealing and effective designs. Our graphic designers use various tools, both traditional and digital, to combine images, typography, color, and layout to convey a specific message or achieve a particular purpose.

Brand Identity

Creating visual elements such as logos, color schemes, and design elements that represent and distinguish a brand. Consistency in design helps establish and reinforce brand recognition.

Hierarchy

Establishing a visual hierarchy to guide the viewer's attention and prioritize information. This involves varying the size, color, and placement of elements to create a sense of importance.

Color Theory

The use of color to evoke emotions, create visual hierarchy, and enhance the overall aesthetic appeal. Understanding the psychology of colors is crucial in graphic design.

Layout & Composition

The organization and arrangement of visual elements on a page or screen to create a harmonious and balanced design. Effective layouts guide the viewer's eye and enhance the overall user experience.

White Space

The intentional use of empty space around design elements to improve readability, focus attention, and create a clean and uncluttered design.

Imagery & Iconography

The use of images, illustrations, and icons to convey information, enhance the visual appeal, and reinforce the message. Graphic designers often manipulate and combine visual elements to create unique and impactful compositions.

Responsive Design

Responsive design requires thorough testing across various devices and browsers to ensure consistent and optimized performance. This includes testing on different smartphones, tablets, laptops, and desktop computers.


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Vector vs Raster Graphics

In the pictures above you can see the difference between Vector & Raster graphics.

Logos and graphics created in software made for raster graphics (Jpg) such as Adobe Photoshop can appear mushy/blurry in low resolution or when rescaled too many times. This problem can be eliminated by creating logos in software made for vector graphics (Ai) such as Adobe Illustrator, you can rescale those infinitely without loosing the quality. If you have your logos in raster format only, no worries we can recreate them in vector and bring the sharpness back.

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